Alberta Soranzo (Director Service Design, Lloyds Banking Group, UK)
Design Leadership, Building Design Teams

MOBX 2017 Speaker

MOBX 2017 speaker: Alberta Soranzo
Alberta Soranzo

A firm believer that there’s always a way to turn challenge into opportunity, Alberta has been tinkering to make things work better for humans and organizations since she was little. An incorrigible nomad, she’s lived and worked in Italy and California and is now based in London. Recently appointed Director of End-to-End Service Design at Lloyds Banking Group, she is excited about the possibility to make a real impact on the financial outcomes of people by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’. Unafraid of challenging conventions, Alberta puts people at the heart of her design process and contends that you should always under promise and then over deliver.

In her natural habitat, she’s sitting on the floor surrounded by bits of paper and post-its or standing in front of a whiteboard with a handful of markers. If she’s not there, you can find her on Twitter, or playing ice hockey at a rink nearby.


  • Building Design Teams
  • Design Leadership
  • Team Structure

MOBX 2017 presentation

To be announced.

The subject of this presentation will be announced in the soon.