Jonathan Courtney is the co-founder of AJ&Smart, a multi-award winning digital product design agency based in Berlin. He writes a lot, and sometimes causes an industry fire with articles like this. But he also uses his writing for good and helps companies solve difficult design problems with new processes and snappy educational videos.
Jonathan has worked on products for companies like the United Nations, Lufthansa, Udacity, eBay, Zalando, Western Digital, UEFA, Red Bull and many more.
He also runs monthly product design events where he brings the best designers in the world in front of a live audience to nerd out. He’s interviewed design leaders from companies like Google, IDEO, Lego, GV, Fjord and many more.
- Product Design Process
- Product Innovation
- Running a Design Studio
- Running Product Teams
- Making money in the design industry
MOBX 2017 presentation
Design Doesn’t Matter, The Market Matters
Companies struggling to innovate are too precious about their products.
Being precious about the products you’re releasing and waiting until they’re “just right” is a perfect way to ensure that you’re always going to be playing catchup with companies who are faster and bolder. They will out-innovate you, they will eat up your market share and you’ll never get close.
Do you have the perfect UX and UI? They don’t care. Do you have the perfect brand? They’ve already released 3 iterations of their app while you were deciding on your logo. Did you manage to get all the features you needed in there before release? Great, they just released an amazing feature that makes everything you’ve done obsolete.
Fast companies seem almost throwaway and careless with the products they release. But the truth is: they know the only thing that matters is whether the market wants it or not. Validation is the goal, iteration is the way.
… and don’t forget to get a workshop ticket as well.
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