Nathan Kinch (founding partner of >X, AU)
Personal Data, Trust

MOBX 2017 Speaker

MOBX 2017 Speaker: Nathan Kinch
Nathan Kinch

Nathan is a founding partner of >X.

After his sporting career was ended by injury, Nathan caught the problem-solving bug – badly. He’s since designed trust-based value propositions, digital products, and differentiated business models for leading global brands. He’s also the author of Designing for Trust: The Data Transparency Playbook, a practical guide to help close the data trust gap, create new customer value and competitively differentiate in the markets of tomorrow, set for release on September 16th.

Nathan’s talk will introduce you to the rapidly evolving personal data landscape. He’ll present a framework for getting really close to the people you serve as customers. He’ll then show you how to evolve your design practice through Data Transparency by Design. This is how fast-moving organisations are converting ‘trust design’ into their competitive advantage.

Topics

  • Design for Trust
  • Data Transparency
  • Innovation

MOBX 2017 presentation

It’s time to design for trust

The world of personal data is changing. Consumer mistrust is at an all-time high. Regulations like the GDPR threaten the very existence of leading digital business models.

We, as designers, sit at the forefront of much of this change. We have the power to empower the people we serve as customers. We are the ones who will be tasked with closing the trust gap and solving many of the problems that plague the market today.

Nathan’s talk will introduce you to the rapidly evolving personal data landscape. He’ll present a framework for getting really close to the people you serve as customers. He’ll then show you how to evolve your design process through Data Transparency by Design. This is how fast-moving organisations are converting ‘trust design’ into their competitive advantage.

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