Will Evans (Chief Design Officer Semantic Foundry, USA)
Organizational Design, Design Thinking

MOBX 2017 Speaker

MOBX 2017 speaker Will Evans
Will Evans

Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

He splits his time between Birmingham, Brooklyn, and Miami. He Founded and Co-Chaired the LeanUXNYC conference, Founded the AgileUX NYC conference, and was also the User Experience track chair for the Agile 2013/2014 conferences. In 2017, he founded the Strategy/Design/Innovation Summit to be held in Miami, Florida.


  • Leading Organizational Design
  • Organizational Transformation through Design
  • Design-Driven Organization

MOBX 2017 presentation

Leading Organizational Design & Transformation.

In this talk, Organizational Designer and Strategy consultant Will Evans poses these five provocative questions which he will explore with wit, a bit of biting sarcasm, and a healthy dose of compassion:

  • How can companies develop product design processes that help the organization adapt to change when nobody likes change?
  • How can companies foster emergent innovation within the organization while spending all day in countless meetings?
  • How can leading enterprises approach digital transformation when they all seem to fail miserably at it?
    What are the principles of a resilience strategy for companies that can’t seem to figure out what the hell they are doing?

  • Why is becoming a “Design-Driven Organization,” so damn hard, probably a pipe dream, and why most advice from experts, consultants, and UX thought-leaders isn’t just wrong, it’s probably a fraud?

Learn new frames to revitalize your product design organization, to gain cooperation, to improve strategic thinking and creative problem solving, to boost performance, and to extract maximum benefit from new options.

In this talk, we’ll hope to discuss:

  • Designing organizational resilience.
  • Move from competing agendas to organizational alignment.
  • See the “big picture” of the complexities of systems-wide change.
  • Enable creativity and flexibility in problem solving.
  • Leverage problems & dilemmas to enhance organizational strategy.
  • Ready your organization to create new options.


Will Evans also offers a MOBX workshop on Thursday, September 7: Strategy Design.

Workshop with Will Evans:
Strategy Design & Deployment with Hoshin Kanri

This workshop will help senior executives understand the key concepts of strategy design and Hoshin Kanri as a process for defining and creating annual objectives and developing people based on those objectives.

This workshop will also clarify how Lean Strategy Design, (also referred to as Hoshin Planning) can be utilized to define a clear strategic framework that can strengthen an organization through enabling sustained high performance and produces long-term results. Finally, this workshop will clarify the relationship between Strategy Deployment and the X Matrix (which functions like the skeleton) to Lean A3 problem solving (which functions like the muscle).

Important notice: workshops take place on Thursday, September 7. Conference day is Friday, September 8. Workshops are not part of the conference ticket and have to be bought separately.

Buy MOBX 2017 conference ticket now

… and don’t forget to get a workshop ticket as well.

Buy workshop ticket

♥ We thank you for your support and for being part of the MOBX community.