Workshops 2017: September 7th

Hands–on training

The half-day workshops take place on Thursday, 7 September 2017 (the day before the conference), starting either at 9 am in the morning or at 2 pm in the afternoon. Workshop tickets are NOT valid for the conference and must be purchased separately from the conference ticket.

Please note: The workshop location is not the same as the conference venue. The workshop venue (Google maps) is:

one by one
Zimmerstr. 79/80
10117 Berlin

MOBX 2017 Workshop Tickets

MOBX 2017 Workshops

Alberta Soranzo workshop

Workshop 1: Design teams are a design exercise

An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes?

In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success.

You will leave this workshop with a different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy.

About the host: Alberta Soranzo (Director Service Design, Lloyds Banking Group, UK). A firm believer that there’s always a way to turn challenge into opportunity, Alberta has been tinkering to make things work better for humans and organizations since she was little. An incorrigible nomad, she’s lived and worked in Italy and California and is now based in London. Recently appointed Director of End-to-End Service Design at Lloyds Banking Group, she is excited about the possibility to make a real impact on the financial outcomes of people by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’. Unafraid of challenging conventions, Alberta puts people at the heart of her design process and contends that you should always under promise and then over deliver.

When: Thursday, September 7, 2017 from 09:00 AM to 01:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map

Sophia Voychehovski workshop

Workshop 2: Introduction to Object-Oriented User Experience Design.

This half-day workshop will take you on an in-depth, hands-on journey through basics of object-oriented UX, as introduced in Sophia’s acclaimed A List Apart article. OOUX, much like object-oriented programming, asserts that we should start with defining a system of objects (or content types) before jumping into task flows and interaction design. For many, this workshop turns the design process inside-out. Don’t worry; Sophia will step you through this new way of thinking, collaborating, and designing.

As users rely on top navigation less and less (what’s the first thing we hide on mobile devices?), it becomes more important for us to provide relevant contextual navigation. As we are asked to design responsively more and more, we’ll need sharp tools to make us ultra-efficient and help us design systems with interchangeable parts. And as agile/lean processes become the new normal, we’ll want ways to sneak in holistic, big-picture system design.

Object-Oriented UX to the rescue.

Using a real-world design challenge, Sophia will lead teams through an object mapping exercise. Then we will prioritize our objects to build a project plan, identify interaction triggers, and sketch hierarchy diagrams (mobile-first sketches). We’ll top off the day with a prototyping demo from Sophia—lean back and watch an object-oriented, modular design come to life.

Structure and activities

  • Introduction to Object-Oriented UX (lecture)
  • Object Mapping Exercise
    • Extract objects from goals
    • Define core content and metadata of objects
    • Nest objects to bake in contextual navigation
    • Catalog calls-to-action
    • Prioritize object elements to create guidelines for hierarchy sketches
  • Sketching sprints
  • Prototyping demo

What will you learn? (topics covered)

  • Understanding OOUX—what it is and why do it?
  • The object mapping methodology— how to build an object model and how to get your cross-functional team to help you.
  • How to bridge OOUX with interaction design
  • Sketching “mobile-first” with hierarchy diagrams
  • A peek into building a user-testable prototype in Axure 8

Who is the workshop for?

This intense workshop is perfect for seasoned UXers, UX directors, as well as eager mid-level UX designers who have had their coffee. If you geek out on information architecture and content strategy, you’ll feel right at home. If you work on websites or products that are powered by a content-management system and/or deal in user-generated content, this workshop will speak directly to you. If you are struggling with a complex responsive redesign, come hither. Even if your wheelhouse is enterprise-level, compicated, desktop-centrix software, this process will apply to your work as well. OOUX is all about simplifying the complex!

It’s recommended to read this primer on OOUX before coming to the workshop, but definitely not required.

This workshop is 100% analog, but please bring your computer if you’d like to follow along with the Axure demo at the end. Axure has a free 30-day trial you can install beforehand.

About the host: Sophia Voychehovski (Founder and Lead UX at Rewired, USA). Sophia is the founder of Rewired, a UX studio based in Atlanta, GA. Rewired consults to clients that are innovating in education, health, and the Atlanta community. She’s often traveling across the United States or around the world, teaching her object-oriented UX methodologies, which have steadily gathered steam since her first talk in 2013. When at home, she’s mentoring, leading the Atlanta chapter of Ladies that UX, or working on designing new life-hacking frameworks.

When: Thursday, September 7, 2017 from 02:00 PM to 06:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map

Pablo Stanley workshop

Workshop 3: Designing with Sketch. Sketch for UX professionals.

Pablo will teach you how to design with Sketch and how to do prototypes and animations in Sketch.

About the host: Pablo Stanley (USA) is one of the leading Sketch teachers out there. His YouTube channel Sketch Together is super popular.

When: Thursday, September 7, 2017 from 09:00 AM to 01:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map

Ben Sauer workshop

Workshop 4: Design Your First Voice Interface.

If machine intelligence is taking over the world, voice interfaces (VUIs) are a close second. Fortunately, the evolution of human speech makes most of us terrific listeners and speakers, especially when compared to machines. Unfortunately, while our brains are wired for speech, designing a VUI still takes work.

Modern voice interfaces are an opportunity to create better products in new contexts. Smart adoption of VUIs in the right environments makes interaction simple, pleasurable, accessible, and lowers cognitive load. And voice interfaces fulfill the vision of ubiquitous computing and the Internet of Things – keeping our attention on the people around us rather than devices.

In this hands-on workshop, participants will learn about the ideal contexts for voice interfaces, hone their listening and speaking skills by critiquing dialogues, craft a voice personality, and use improvisational techniques to design and structure conversations.

Each workshop team will test the effectiveness and enjoyability of their prototyped voice interfaces using the Wizard of Oz methods practiced by teams at Amazon, Google, and Microsoft. And each participant will take home resources useful for future VUI work.

Join us to expand your design skills with a new interaction tool that’s as old as humanity: voice

This workshop is for anyone curious about working in voice, including designers, decision-makers, and engineers who are interested in ubiquitous computing, calm technology, bots, NO-UI, and thinking outside of the screen.

You will learn:

  • How to design a VUI
  • How designing ‘conversation’ differs from screen interactions
  • Understanding of how to prototype voice with Wizard of Oz methods

Please note: in this session, one Mac laptop will be needed per team, so if you have one, it would be useful to have it with you.

About the host: Ben Sauer (UK) is a UX Strategist at Clearleft. Ben has an English degree, but don’t hold that against him. He specialises in research and product strategy for companies large and small across the world, including the BBC, Penguin Random House, and also mentors startups. Organisations hire Ben to upgrade their design skills and design culture, so running workshops is his bread and butter. Recently he’s been writing about voice interfaces and speaking on the subject with audiences across Europe.

When: Thursday, September 7, 2017 from 02:00 PM to 06:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map

Will Evans workshop

Workshop 5: Strategy Design & Deployment with Hoshin Kanri.

Strategy. The identification and exploitation of an opponent’s weakness. Before you can have Strategy Deployment (Policy Deployment, Hoshin Kanri), it tends to reason that you probably need a strategy to deploy. But how do you do that? What are the mechanisms? What are the methods? What are the principles that allow an organization to design a meaningful strategy? Strategy work can be a frustrating, stressful process that doesn’t always lead to actionable results. In fact, most executives never learn to design and execute strategies properly. This workshop will help senior executives understand the key concepts of strategy design and Hoshin Kanri as a process for defining and creating annual objectives and developing people based on those objectives.

This workshop will also clarify how Lean Strategy Design, (also referred to as Hoshin Planning) can be utilized to define a clear strategic framework that can strengthen an organization through enabling sustained high performance and produces long-term results. Finally, this workshop will clarify the relationship between Strategy Deployment and the X Matrix (which functions like the skeleton) to Lean A3 problem solving (which functions like the muscle).

Many organizations struggle with how to best engage the workforce to an aligned direction that ensures business viability. In many cases, senior management understands that it has responsibility to connect the company’s people to the purpose of the organization. But how do you do that effectively? How can managers build the culture of an organization where management is purposeful in its approach?

Strategy deployment is a management system that aligns – both vertically and horizontally – an organization’s functions and activities with its strategic objectives.

Strategy deployment is also ideally a process that releases creativity in each team member as goals are developed in a dynamic, catch-ball process that involves a dialogue between each level of management about annual corporate objectives. This engaged dialogue promotes the capability of the organization to manage based on purpose.

Learning Objectives

  • Learn the fundamental framework for Enterprise Strategy Design and Deployment
  • Clarify conditions for successful execution of Hoshin planning and alignment in an organization.
  • Develop initial plan to implement Hoshin Kanri in your own organization.
  • See how to build structure of PDCA at individual and corporate levels.
  • Understand how Hoshin planning connects to A3 problem solving.

About the host: Will Evans (USA) is Chief Design Officer at Semantic Foundry. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

When: Thursday, September 7, 2017 from 09:00 AM to 01:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map

Brian Pagán workshop

Workshop 6: Empathy for Design: Unlocking Your UX Superpowers

We create things for other people. When we feel what others are feeling, we understand them and connect much more deeply than with just market research or personas. Empathy allows us to forge these deep connections by understanding people on a personal level.

Empathy helps us understand people’s emotions and helps us create things that people fall in love with. In this workshop, we’ll discuss why empathy is important and practice techniques you can use immediately to help yourself and others feel empathy.

You’ll Learn How To:

  • Conduct emotion-centric UX interviews
  • Map a person’s experience flow
  • Immerse yourself in your customer’s world
  • Feel what others feel with tools from theatre and film
  • Reflect on your own experience with Mindfulness
  • Communicate your empathy insights with stakeholders
  • Prioritize customer needs with Kano modeling

What We’ll Be Doing:

  • Going through a test case, from Research to Roadmap
  • Covering a brief introduction to Empathy and its importance to UX
  • Doing the exercises, not just listening to a lecture
  • Working in teams
  • Getting access to FREE templates and tools you can take with you

This workshop is for:

  • UX Professionals
  • Entrepreneurs
  • Developers
  • Engineers
  • Product Managers
  • Anyone who builds things for other people

Sigh up for this workshop and let’s unlock your UX Superpowers together!

About the host: A 15-year UX veteran, Brian Pagán (NL) is Founder and Mentor at The Greatness Studio.

Formerly at Philips Design, he holds a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. His main interests are Empathy for Design, Persuasive Design, mHealth, & the Internet of Things.

His mission is to build a more compassionate world through Emotion, Empathy, & Ethics. As an actor, he’s bringing tools from theatre & film into the practices of product development. He loves giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.

When: Thursday, September 7, 2017 from 02:00 PM to 06:00 PM

Where: one by one, Zimmerstr. 79/80, 10117 Berlin – View Map